Market Research & Consumer Insights

We develop web applications for Market Research to optimize decision making processes. Our applications are easy to use and fully customized. We offer solutions that are data science-based and business knowledge-driven.

Market Research & Consumer Insights

We develop web applications for Market Research to optimize decision making processes. Our applications are easy to use and fully customized. We offer solutions that are data science-based and business knowledge-driven.

Brand management

Leverage all your brand data

Get live access to your shares, brand equity, penetration, social media and consumer relations. All your data managed in a single and easy to use analytical solution.

  • Integration and harmonization of data from multiple sources
  • Data quality management and constant improvement
  • Intuitive Moments of Truth analysis
  • User-customized visual reports and dashboards
  • Clear User Interface design

Consumer insights

Analyse your consumer data
faster

Pro-actively manage your marketing communication with consumers. Deliver right information to the right people at the right time. Apply fully automated analytical solution to instantly leverage your data.

  • Quick and clear insights driving better decisions
  • Adjustable alerting system
  • Identification of key business drivers
  • Buying behavior, shopping patterns and consumer groups analysis
  • Fully automated KPI tracking

Initiatives management

Turn data into action

Use your historical data in long-term strategic planning to drive better business decisions. Plan, manage and evaluate your initiatives. Prepare your forecasts in three easy steps (I) select benchmarks, (II) select data, (III) forecast scenarios

  • leverage historical initiatives as benchmarks and extrapolate initiatives from other markets
  • forecast results using built-in statistical models and algorithms
  • make your model more effective using actual performance data
  • generate and compare multiple scenarios

Initiatives management

Turn data into action

Use your historical data in long-term strategic planning to drive better business decisions. Plan, manage and evaluate your initiatives. Prepare your forecasts in three easy steps (I) select benchmarks, (II) select data, (III) forecast scenarios

  • leverage historical initiatives as benchmarks and extrapolate initiatives from other markets
  • forecast results using built-in statistical models and algorithms
  • make your model more effective using actual performance data
  • generate and compare multiple scenarios

Consumer research indexing

Find all the information
you need in just few seconds

Don’t waste the time to gather information – just use it. Search-powered tool to help brand builders easily find the consumer data sources they need. Reports, analysis and links to data sources – all within reach.

 

  • Clear search results/indexing structure
  • Machine learning and invisible analytics
  • Community management development tool

Market Research & Consumer Insights Business Domain Leader

Agnieszka Sobiech

Agnieszka is a data science-based and business knowledge-driven Manager with comprehensive experience in turning data into actionable business decisions. Agnieszka provides global clients with cutting-edge technology solutions delivered with organizational excellence. Lingaro Market Research and Consumer Insights Team excels in developing strong and lasting mutually beneficial partnerships with clients.

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